Forever 21 is an American fast-fashion retailer known for offering trendy, low-cost clothing and accessories for women, men, and children. Founding: Established on April 16, 1984, as “Fashion 21” in the Highland Park neighborhood of Los Angeles by South Korean immigrant couple Do Won Chang and Jin Sook Chang. Growth: The founders targeted the local community initially, then expanded rapidly into shopping malls across the United States, later growing into a massive global brand. Business Model: Pioneered a fast-fashion approach by identifying runway and celebrity trends and turning them into affordable retail items within days.