prAna is an American sustainable lifestyle and activewear clothing company based in Carlsbad, California. Founding: Started in 1992 by Beaver Theodosakis and Pam Theodosakis in a garage in Carlsbad, California, where they sewed clothes by hand and used fruit crates for transport. Parent Company: Acquired in 2014 by Columbia Sportswear for $190 million. Apparel Focus: Designed for yoga, climbing, hiking, travel, and everyday active lifestyles. Mission: To inspire active exploration and adventure while prioritizing responsible manufacturing and respect for the planet and its people.