Pink Lily is a fast-growing online women’s boutique offering trendy, affordable clothing, shoes, accessories, and beauty products. Founders: Husband-and-wife duo Tori Gerbig and Chris Gerbig started the brand. Origin: It began in 2011 as an eBay storefront before transitioning to social media sales and launching the official e-commerce site (pinklily.com) in January 2014. Name Origin: The name honors family members: “Pink” represents Tori Gerbig’s mother (a breast cancer survivor), and “Lily” honors her grandmother’s love for Easter lilies. Headquarters: Based in Bowling Green, Kentucky / Nashville, Tennessee area.