Arey is an anti-aging and functional hair-care brand co-founded by Allison Conrad and celebrity hairstylist Jay Small that focuses on preventing, slowing, and re-pigmenting grey hair. Its flagship offerings, such as the Not Today, Grey™ daily supplement and the To The Root topical serum, range in price from $32 to $100 and combine antioxidant-rich vitamins, minerals, and peptides to support melanin preservation and cellular hair health from the inside out.