Bellroy is a design-focused Australian carry brand founded in 2009 by Andrew Fallshaw, Hadrien Monloup, Lina Calabria, and Matthew Fallshaw. Name Derivation: The name Bellroy combines the Australian coastal and urban hubs of Bells Beach and Fitzroy, where the company maintains its foundational roots and offices. First Products: The brand launched its signature minimalist slim wallets in August 2010 to eliminate bulky pocket profiles. Expansion: In 2017, Bellroy expanded into everyday carry bags, work accessories, and travel gear, alongside collaborations like “Made for Google” tech accessories.