Cleure is a California-based personal care brand founded over 20 years ago by [Dr. Flora Stay](index:0.6.1, 0.6.2, 0.6.7) that specializes in hypoallergenic products for sensitive skin. Fluoride-free and SLS-free toothpastes designed to prevent irritation and canker sores. Hair Care: Fragrance-free and sulfate-free shampoos and conditioners. Skin Care: Non-comedogenic facial cleansers, day/night creams, and repair gels. Body Care: Shea butter lotions and glycerin soap bars.