Dashing Diva is a popular DIY beauty brand that brings salon-quality manicures straight to your home with easy-to-apply nail products. Founded: 2002 in Port Washington, New York. Mission: To make salon-perfect nails fast, affordable, and accessible without needing a professional visit. Retail Debut: Entered mass retail stores in 2012 and grew into a leader in the at-home nail care space. Glaze: Semi-cured gel nail strips that require an LED lamp to harden, offering a thick, shiny, dome-like gel finish. Gloss: Flexible gel nail strips that need no LED curing or drying time, simply peel and apply.