Juicy Couture is a Los Angeles-based casual luxury and lifestyle brand famous for its iconic velour tracksuits and Y2K pop-culture heritage. Founding: Launched in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor in Arleta, California, with a focus on accessible, playful luxury. Propelled to global fame in the early 2000s after being embraced by early adopters and celebrities like Madonna, Paris Hilton, and Jennifer Lopez. Ownership: Acquired by Liz Claiborne in 2003 and later purchased by Authentic Brands Group in 2013, transitioning into a global licensing model with a thriving modern comeback. Apparel: Signature plush velour, cotton velour, and towel terry tracksuits, hoodies, joggers, activewear, and casual dresses.