LSKD (Loose Kid) is an Australian-owned and operated functional sportswear and streetwear brand founded by Jason Daniel in 2002. Mission: Inspire people to be 1% better every day and “chase the vibe” through sport, fitness, and adventure. Origin: Started in Logan, Australia, originating from a background in BMX, motocross, and action sports. Evolution: Founded in 2002 as Loosekid Industries, renamed to LKI in 2007, and finally rebranded to LSKD in 2018 with a core focus on technical performance and functional fitness apparel.