ROOLEE is an online and brick-and-mortar retail brand based in Logan, Utah, that specializes in women’s apparel, accessories, children’s items, and home decor. Founded: In 2013 by Kylee Champlin and Chad Champlin. Name Origin: Combines Kylee’s childhood nickname (“Roo”) and the end of her first name (“Lee”). Offerings: Trendy and modest women’s clothing, footwear, children’s goods, and lifestyle/home products. Initiatives: Features an initiative called “A World of Sisters” focused on community and charitable service projects.