YMI Jeans is an American denim brand founded in 2000 in Los Angeles, California, by fashion entrepreneurs David Vered, Michael Godigian, and Moshe Zaga. Founding: Established in 2000, with headquarters and distribution based in the downtown Los Angeles fashion district. Mission: Provide accessible, budget-friendly, and trend-focused denim designed to empower women and fit diverse body shapes. Brands/Sub-labels: Includes the core YMI line for young women, Royalty for Me for comfortable and chic women’s denim, and YMI Girls for kids. Variety of Fits: Offers skinny jeans, cargos, bootcuts, flares, wide-leg styles, and shorts in junior, missy, and plus sizes.